Email and SMS
Email and SMS marketing for eCommerce brands
Hayes Media runs email and SMS marketing for eCommerce brands. Your repeat customers are the cheapest revenue you have. We increase your repeat purchase rate and customer LTV through done-for-you email and SMS: the flows, the campaign calendar, the list growth, and the reporting that ties all of it back to profit. Retention is what sets how much you can afford to pay for the next customer.
What’s included
- Flow builds.
- Welcome, abandoned cart, post-purchase, replenishment, and winback, built for your product's real buying cycle and improved continuously.
- Campaign calendar.
- Segmented sends against a planned offer strategy, so revenue doesn't depend on discounting everything.
- SMS as its own channel.
- Texts take the time-critical beat, email takes the persuasion beat. Never the same message on both at once.
- List growth.
- Onsite capture, offers, and placement rules that grow the list with people who buy. We grow client lists 3.1x faster.
- Reporting in cohorts.
- Repeat purchase rate, time to second order, and revenue from flows, read cohort by cohort.
How it works
- 01
Audit every flow, its trigger logic, sending reputation, and what it earns.
- 02
Fix deliverability and broken triggers before anything new goes live.
- 03
Rebuild the flows that carry the most revenue, highest earner first. Each ships as it's finished.
- 04
Take over the campaign calendar, layer SMS, and report against the scoreboard every month.
The proof
$500M+
Client revenue driven
15x
Average ROI
0% to 59%
Of revenue from retention (one account)
+140% total revenue year over year and a 54% returning customer rate on the same account
“The efforts on both customer acquisition and customer retention turned what was an unprofitable CAC to a profitable CAC for new customer acquisition.”
Who it’s for
This is for you if:
- Your flows were built once at launch and nobody has looked at them since.
- Nobody on your team can say what your repeat purchase rate is.
- Your CAC has climbed and the ads team and the email team blame each other.
- You're doing at least $100K per month in revenue, or you have the budget and traction to get there. That's the band we usually work in. It's a guideline, not a gate: a smaller brand with real order volume and a plan to scale gives the flows an audience to work with.
This isn’t for you if:
- Customers buy once in your category and there's no second purchase to earn.
- You want every send approved personally. Volume is the mechanism, and approvals cap it.
Questions
Which platform do you work in?
Klaviyo for most accounts, and we've worked in most of the other platforms too. Not being on Klaviyo doesn't make you a bad fit. We build and run the flows and campaigns inside your account, so everything stays yours.
Do you write the emails and design them?
Yes. Copy, design, segmentation, and sending are all done for you. You approve the brand voice and the offers.
How is SMS different from email in your system?
SMS takes the moments that are time-critical: shipping updates, back-in-stock, a window closing tonight. Email carries the education and the proof. The two run as one retention system at two speeds.
How do you measure whether it's working?
Repeat purchase rate, time to second order, and flow revenue, read cohort by cohort, and what all of it does to lifetime gross profit to CAC. Opens and clicks are instruments, not the score.
See what your flows are leaking
Book a discovery call and we'll audit your flows and show you what's leaking revenue. No onboarding fees. No lock-in contracts. No junior marketers.