Ad Creative
What Actually Works in Meta Ad Creative (From Real Accounts)
The Meta ad creative practices that hold up across real eCommerce accounts: native formats, hooks that name problems, proof before claims, and volume over polish.
2 min read
Hayes Media
The eCommerce growth blog
Direct response creative, Meta media buying, and email & SMS playbooks from the team behind 57+ eCommerce brands.
Ad Creative
How an eCommerce Brand Breaks Through Its Revenue Ceiling
Why eCommerce brands plateau at the same revenue levels, the three engines that break the ceiling, and the order to fix them in.
2 min read
Retention & Email
The Email Marketing Audit We Run Before Taking Any Client
The five-part email marketing audit we run before taking any eCommerce client: deliverability, flow coverage, campaign balance, list health, and honest attribution.
2 min read
Retention & Email
Abandoned Cart Emails That Recover Revenue (Real Sequences)
Three abandoned cart email sequences you can adapt: the timing, the message each send carries, and why discount discipline decides whether the flow builds or erodes profit.
2 min read
Media Buying
How to Choose a Meta Ads Agency for Your eCommerce Brand
What a Meta ads agency actually does, the questions that separate operators from production shops, and how to judge one by profit instead of platform metrics.
2 min read
Retention & Email
The Best Email Marketing Agencies for eCommerce in 2026 (Ranked)
Eight eCommerce email and retention agencies, ranked and fact-checked from their own sites: who each one is best for, published pricing, and the honest limits.
6 min read
Retention & Email
The Klaviyo Flows Every Store Needs (And What Each One's Job Is)
The core Klaviyo flows every eCommerce store needs, what each one's job is, when it triggers, and how to judge the set by repeat revenue instead of open rates.
4 min read
Ad Creative
Our Creative Testing Framework for Meta Ads
The creative testing framework we run across eCommerce ad accounts: batches over single ads, the retention benchmarks we watch, iteration trees, and kill rules.
3 min read
Unit Economics
The Unit Economics That Decide Whether Your Marketing Works
Why lifetime gross profit to CAC is the only marketing scoreboard that matters, the three levers that move it, and the decisions it unlocks for eCommerce brands.
4 min read
Retention & Email
Post-Purchase Email Flows That Drive Repeat Orders
The six post-purchase emails that turn a first order into a second one: what each sends, when it lands, and how to judge the flow by repeat revenue, not opens.
4 min read
Ad Creative
UGC Ads for eCommerce: What Separates the Ones That Convert
What separates UGC ads that convert from the ones that burn budget: the four-part anatomy, real testing cadence, and how to judge them by profit, not clicks.
5 min read