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Euclove
Overview
Euclove, a family-owned company based in Australia, offers natural cleaning products inspired by a 50-year legacy of using plant-based remedies for a healthier home. Launched in February 2017, Euclove is committed to providing effective, affordable, and eco-friendly alternatives to chemical cleaners, ensuring homes are clean and toxin-free. Their products are 100% vegan, cruelty-free, and palm oil-free, reflecting a dedication to environmental responsibility.
Challenge
When Euclove came to Hayes, one of the co-founders, Srini, was running the ads himself. While initial traction looked strong, Euclove needed a team of experts to take things to the next level.
Product-market fit had not yet been proven, and so this required a mindset focused on testing new products and getting creative to package new offers that would appeal to the market.
Solution
Hayes prepared a strategy that would allow Euclove to scale revenue without compromising profit. The strategy involved running ads across Meta and Google, focusing on direct-response ad creatives, introducing landing pages, and testing different products and offers to find what resonates best with the market before scaling.
After multiple rounds of product, offer and creative angle testing, Hayes found the combination that worked the best and started scaling ad spend consistently and profitably. This led to tremendous revenue growth, maintaining targets for customer acquisition cost.
Results:
Revenue Growth
The team is fantastic to work with. If you're looking for a true partner to work with your digital marketing, I definitely recommend Hayes.
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