Meta media buying
Meta media buying for eCommerce brands
Hayes Media buys Meta media for eCommerce brands. Get the most out of your ad spend: we run your ads using the strategies we've refined over 8 years and millions in ad spend. Every budget, scaling, and kill decision is made by a senior operator you can question by name, and the account is judged on lifetime gross profit to CAC, not a platform dashboard.
What’s included
- Account structure.
- Campaigns, exclusions, and budgets set up so the auction works for you, then left alone until the numbers say otherwise.
- Scaling and kill decisions.
- Budgets rise in steps, never leaps, and only as fast as your creative and your margins can carry.
- A daily read of the account.
- Frequency, CPM, hook rate, and cost per marginal order, watched by a person, not a rule.
- Creative fed on a cadence.
- Buying and creative sit on one team, so the account never runs out of supply.
- Reporting in profit.
- What new customers cost against what their cohort returns, with your margin and repeat rate in the math.
How it works
- 01
Audit the account: every campaign, what it spent, what it returned, and where the leaks are.
- 02
Agree the scoreboard and its data source. Platform ROAS is a diagnostic, not the verdict.
- 03
Fix structure and exclusions before adding spend. Pushing budget through a broken setup buys a bigger version of the same problem.
- 04
Scale behind proven creative, in steps, with kill rules that get stricter as spend rises.
The proof
150%
ROAS increase (Remi)
1,200%
Revenue growth (Euclove)
3.3x
Conversion rate increase (Mammoth Headwear)
“The efforts on both customer acquisition and customer retention turned what was an unprofitable CAC to a profitable CAC for new customer acquisition.”
Who it’s for
This is for you if:
- Your ads worked at one spend level and got worse every time you raised the budget.
- Your reports stop at platform ROAS and nobody can say what a customer is worth after the first order.
- You're doing at least $100K per month in revenue, or you have the budget and traction to get there. That's the band we usually work in. It's a guideline, not a gate: a smaller brand with a clear budget set aside to scale and real traction on Meta already gives us plenty to read.
This isn’t for you if:
- Your margin can't carry paid acquisition at all. That's a pricing or offer problem first.
- Your product page doesn't convert. No amount of traffic sells past a page that doesn't work.
Questions
Who actually runs my account?
A senior media buyer, by name. No junior marketers touch the account. Ask us how many other accounts that person carries.
Do you need to make the creative too?
No, but it helps. When the same team makes the creative and buys the media, the creative team sees what the auction did with every ad and the next batch is planned, not guessed.
What do you report on?
Lifetime gross profit to CAC: what a customer cost against what they're worth across every order, after discounts, returns, and cost of goods. Platform numbers are supporting views.
What happens to my ad account if we stop working together?
It stays yours. The ad account, pixel, and Business Manager are always in your name.
See whether your account is ready to scale
Book a discovery call and we'll audit your account and show you what's leaking revenue, and whether it's ready to scale. No onboarding fees. No lock-in contracts. No junior marketers.