Meta ad creative
Meta ad creative for eCommerce brands
Hayes Media makes direct response ad creative for eCommerce brands. Creative is the new targeting: the auction rewards fresh ads more than fresh audiences, so the brand with the deepest bench of creative wins. We run the whole production line: sourcing creators, writing scripts, cutting variations, and testing them against a kill rule set in advance. Our Performance Creative Process has produced winning ads that have spent $100,000's with on-target metrics.
What’s included
- Creator sourcing.
- We find and brief the creators. You never chase a content creator again.
- Ideation and scripting.
- Angles built from your customers' real objections and reasons to buy, mapped to a production plan.
- Editing and variations.
- Every concept ships as a batch: new hooks, new openings, new formats, same proven argument.
- A testing system.
- Batches, not single ads. Losers stop at a threshold set before launch. Winners get rebuilt into iteration trees.
- Reporting that ties creative to profit.
- Hit rate (winners divided by ads tested), hook rate, and what each batch did to lifetime gross profit to CAC.
How it works
- 01
Audit every ad you've run and what it earned. Your past winners are the cheapest research you own.
- 02
Write the creative strategy: angles, offers, objections, and the customer beliefs each concept has to move.
- 03
Ship the first batch against a kill rule. Losers stop. Winners get branched.
- 04
Repeat on a fixed cadence, so new creative arrives before the old creative fatigues.
The proof
12,400%
Revenue growth (Remi)
150%
ROAS increase (Remi)
419%
Revenue growth (Mammoth Headwear)
“The efforts on both customer acquisition and customer retention turned what was an unprofitable CAC to a profitable CAC for new customer acquisition.”
Who it’s for
This is for you if:
- You have budget you can't deploy because you don't have enough good ads to put behind it.
- Your account leans on two or three ads, and you know what happens when they fatigue.
- You're doing at least $100K per month in revenue, or you have the budget and traction to get there. That's the band we usually work in. It's a guideline, not a gate: a smaller brand with a clear budget set aside to scale and real traction on Meta already gives a testing program plenty to read.
This isn’t for you if:
- You want creative produced to a brief with no say in how it's tested.
- You're pre product-market fit. Make ads yourself, cheaply, until something sells.
Questions
Do you source the creators or do we?
We do. Sourcing and briefing creators is part of the service. You approve the direction and keep the raw footage and finished files.
How many ads do you produce a month?
Enough to replace what the account burns, which depends on your spend and your hit rate. We measure both on your account rather than promising a universal number.
Who owns the creative files?
You do. Ad accounts, raw footage, and finished ads stay yours if we ever part ways.
Can you run creative without buying the media?
Yes. Take all three services or just the one you need. Creative and media buying work best together because the creative team sees what the auction did with every ad.
See what's leaking revenue
Book a discovery call and we'll audit your current creative and show you where the next winners come from. No onboarding fees. No lock-in contracts. No junior marketers.